{"id":25548,"date":"2025-07-23T10:34:09","date_gmt":"2025-07-23T03:34:09","guid":{"rendered":"https:\/\/gowebbagus.id\/?page_id=25548"},"modified":"2025-07-23T10:54:46","modified_gmt":"2025-07-23T03:54:46","slug":"fuser","status":"publish","type":"page","link":"https:\/\/gowebbagus.id\/en\/portofolio\/fuser\/","title":{"rendered":"FUSER"},"content":{"rendered":"
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Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sportswear<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SERVICE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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KLIEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FUSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/INSIGHT PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FUSER adalah brand pakaian olahraga yang menyasar anak muda aktif dan sadar gaya, yang ingin tampil sporty sekaligus stylish. Dengan desain yang modern dan bahan yang nyaman, FUSER hadir untuk mendukung aktivitas fisik sehari-hari\u2014mulai dari workout, jogging, hingga hangout kasual. Brand ini mengusung semangat \u201caktif tanpa batas\u201d dan membangun komunitas yang percaya bahwa gaya hidup sehat bisa dimulai dari pilihan outfit yang tepat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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*) Note: Tidak semua informasi spesifik dapat ditampilkan untuk menjaga intelektualitas dan kerahasiaan klien<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\/STUDY CASE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Membangun Brand Fashion Aktif Millennial Lewat Strategi Digital Terpadu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/TANTANGAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FUSER datang ke Gowebbagus dengan 2 tantangan utama:<\/p>

  1. Brand Awareness Rendah:<\/strong>
    Tidak banyak calon konsumen yang tahu keunggulan desain, kualitas kain, atau identitas brand FUSER.<\/li>
  2. Konten Kurang Terkurasi:<\/strong>
    Sosial media belum menampilkan narasi gaya hidup, padahal target pasar sangat visual dan lifestyle-driven.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \/HASIL DICAPAI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. Conversion Rate Naik dari 0.9% \u2192 2.7%<\/strong><\/li>
    2. CTR Iklan Naik dari 0.9% \u2192 3.7%<\/strong><\/li>
    3. Follower Instagram Bertambah 10.000+<\/strong> dengan engagement rate 3.8%<\/li>
    4. Trafik Link Target 250%<\/strong> dalam 3 bulan<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      *) DISCLAIMER: Hasil setiap klien berbeda-beda yang dipengaruhi oleh faktor internal maupun eksternal, tidak menjadi jaminan dalam output kinerja – “No Over Claim”<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      \/PENDEKATAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Gowebbagus bertindak layaknya tim pemasaran internal yang fokus pada strategi jangka panjang, eksekusi, dan penguatan identitas digital brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      1. Strategi Brand & Positioning<\/strong><\/p>

      • Reframing Value<\/em>: Menyusun ulang narasi brand menjadi lifestyle-focused: \u201cOlahraga Boleh Serius, Gayamu Tetap Santai.<\/strong>\u201d<\/li>
      • Visual Identity Update<\/em>: Penyegaran guideline warna, tone komunikasi, hingga copywriting katalog.<\/li><\/ul>

        \u00a0<\/p>

        2. Strategi Konten & Distribusi<\/strong><\/p>

        • Instagram & TikTok<\/strong>: Kalender konten gaya hidup (gym, casual hangout, fit check).<\/li>
        • Campaign musiman<\/strong>: \u201c#LangsungNongkrong Series\u201d & \u201cBakar Kalori, Bukan Gaya.\u201d<\/li>
        • UGC activation<\/strong>: Mendorong pengguna untuk post gaya mereka pakai FUSER.<\/li><\/ul>

          \u00a0<\/p>

          3. Iklan & Retargeting<\/strong><\/p>

          • Meta & TikTok Ads<\/strong>: Fokus pada pain point (\u201cGerah & Nggak Gaya? Ganti FUSER!\u201d).<\/li>
          • Google Ads Shopping<\/strong>: Untuk keyword intensi tinggi seperti “baju olahraga pria lokal.”<\/li>
          • Retargeting pixel + lookalike audience.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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            \/POIN UTAMA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            1. Branding yang Konsisten<\/strong> membangun kredibilitas dan membuat FUSER relevan secara emosional.<\/li>
            2. Data-Driven Marketing<\/strong> memungkinkan scaling iklan dan validasi produk.<\/li>
            3. Tim Plug-and-Play<\/strong> dari Gowebbagus bekerja efektif layaknya in-house marketing.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              \/KESIMPULAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              Brand bukan hanya soal produk, tapi juga persepsi yang dibangun. Gowebbagus hadir untuk mendampingi brand lokal seperti FUSER agar mampu bersaing di panggung digital dengan strategi yang tajam dan hasil yang terukur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              Industry Sportswear SERVICE Digital Marketing Strategy KLIEN FUSER \/INSIGHT PROJECT FUSER adalah brand pakaian olahraga yang menyasar anak muda aktif dan sadar gaya, yang ingin tampil sporty sekaligus stylish. Dengan desain yang modern dan bahan yang nyaman, FUSER hadir untuk mendukung aktivitas fisik sehari-hari\u2014mulai dari workout, jogging, hingga hangout kasual. Brand ini mengusung semangat \u201caktif […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23194,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-25548","page","type-page","status-publish","hentry"],"yoast_head":"\nFUSER - Jasa Pembuatan Website - Gowebbagus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gowebbagus.id\/en\/portofolio\/fuser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUSER - Jasa Pembuatan Website - Gowebbagus\" \/>\n<meta property=\"og:description\" content=\"Industry Sportswear SERVICE Digital Marketing Strategy KLIEN FUSER \/INSIGHT PROJECT FUSER adalah brand pakaian olahraga yang menyasar anak muda aktif dan sadar gaya, yang ingin tampil sporty sekaligus stylish. Dengan desain yang modern dan bahan yang nyaman, FUSER hadir untuk mendukung aktivitas fisik sehari-hari\u2014mulai dari workout, jogging, hingga hangout kasual. 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